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Why video production should be a core part of every business's marketing strategy

As a business owner, you’re constantly looking for ways to stay ahead of the competition and ensure you’re reaching the right audience. Video production is one of the most effective and cost-efficient ways to help your business stand out and get noticed. This comprehensive guide will help you understand why you should be utilizing video production in your business marketing strategy, the different types of video production, the video production process and the cost benefits of hiring a professional video production company like Particles Media.


What Is Video Production?

Video production is the process of creating a video from concept to completion. This includes storyboards, scripting, filming, editing, post-production processes and producing a finished polished video that clients are 100% happy with. Video production services can range from a simple promotional video to a complex documentary-style video.


Why Video Production?

Video production is an effective way to connect with your audience, build trust and create an emotional bond with your brand. With video production, you can showcase your products and services, demonstrate your expertise and create an engaging and immersive experience for your customers. Here are some of the main benefits of utilizing video production in your business marketing strategy:


1. Increased Engagement

Video is one of the most engaging forms of content, and it’s a great way to capture your audience’s attention. Research shows that viewers are more likely to engage with video content than text or images, and videos are more likely to be shared on social media.

2. Improved Brand Recognition

Video content can help boost your brand recognition and increase your visibility. When people watch your videos, they’re more likely to recognize and remember your brand.

3. Increased Conversions

Video content can help increase conversions by driving more traffic to your website and improving your SEO ranking. Research shows that including a video on your website can increase conversions by up to 80%.

4. Increased Reach

Video content can help you reach a wider audience and increase your brand’s visibility. Videos can be shared on social media, embedded on blogs, and posted on video sharing sites such as YouTube and Vimeo.


Types of Video Production

There are various types of video production services that can be used to create engaging and effective videos. Here are some of the most common types of video production services:

1. Explainer Videos

Explainer videos are short and simple videos that explain a product, service or concept in a concise and engaging way. They’re a great way to introduce a new product or service to potential customers.

2. Promotional Videos

Promotional videos are designed to promote a product, service or event. They can be used to engage with potential customers and drive more traffic to your website.

3. Animated Videos

Animated videos are a great way to tell a story or explain a complex concept. They can be used to create engaging and eye-catching videos that stand out from the crowd.

4. Tutorial Videos

Tutorial videos can be used to teach people how to use a product or service. They’re a great way to engage with potential customers and provide helpful information.

5. Live Stream Videos

Live streaming videos are a great way to connect with your audience in real time. They can be used to host events, answer questions and engage with potential customers.

The Video Production Process

Creating a successful promotional video requires a lot of planning, preparation and expertise. The video production process can vary depending on the type of video you’re creating and the video production company you’re working with, but here’s a general overview of the video production process:

1. Pre-Production

The pre-production stage involves researching, planning and preparing for the video. This includes scripting, storyboarding, location scouting and sometimes casting.

2. Production

The production stage is where the actual video is shot. This includes setting up lighting, audio, cameras and other equipment.

3. Post-Production

The post-production stage is where the video is edited and the final touches are added. This includes color correction, sound mixing, music and visual effects.

4. Distribution

The distribution stage is where the video is shared with the world. This includes uploading the video to social media, embedding it on your website and posting it on other platforms.

Costs Involved in Hiring a Video Production Company

The cost of a video production can vary depending on the type of video you’re creating and the video production company you’re working with. Generally, the cost of a video production will include the equipment, crew, editing and post-production. To get an estimated cost within 24 hours get in touch!

Why You Should Hire a Professional Video Production Company

Hiring a professional video production company can help you create a high-quality video that will engage with your audience and help you reach your goals. Professional video production companies have the expertise, experience and equipment to create the perfect video for your business. They can help you create a video that’s engaging, visually appealing and effective.

Video is becoming an increasingly important part of the online landscape, and research shows that video marketing can have a significant impact on your business. Here are some statistics related to video marketing:

• 87% of marketers say video has increased traffic to their website (HubSpot)

• Videos can increase organic search traffic by 157% (Wordstream)

• 70% of marketers say video produces more conversions than any other type of content (HubSpot, 2020)

• Video content is shared 1200% more times than text and images combined (Wordstream)

• 92% of mobile video viewers share videos with others (Invodo)


As you can see, video production is an effective way to engage with your audience, build trust and create an emotional bond with your brand. Utilizing video production in your business marketing strategy can help you increase engagement, improve brand recognition, increase conversions and reach a wider audience. It’s important to understand the different types of video production, the video production process and the cost benefits of hiring a professional video production company for your next project.


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