Why businesses are incorporating 360-degree video into their marketing strategy
360 videos are a type of video that allows viewers to experience a scene from every angle. This is achieved through the use of multiple cameras placed at different locations and angles, which capture the scene from different perspectives. When viewed on a compatible device, such as a smartphone or virtual reality headset, the viewer can move and rotate their device to experience the scene from different angles.
One of the key capabilities of 360 videos is the ability to create immersive experiences for viewers. Unlike traditional videos, which are shot from a fixed perspective, 360 videos allow viewers to experience the scene as if they were actually there. This can be particularly effective for virtual tours, real estate listings, and travel videos, as it allows viewers to explore and interact with the scene in a more engaging way.
360 videos also have the ability to capture a wider field of view than traditional videos. This allows businesses to showcase their products and services in greater detail and provide a more comprehensive view of their offerings. This can be particularly useful for product demonstrations, where viewers can see the product from every angle and get a better understanding of its features and benefits.
In terms of benefits, 360 videos can help businesses to engage with their audience in a more interactive and immersive way. By providing a more engaging and interactive viewing experience, businesses can increase viewer engagement and satisfaction, and drive conversions and sales.
Statistics show that 360 videos have higher engagement rates compared to traditional videos. According to a study by Jaunt, 360 videos have viewer retention rates up to 70%, compared to 45% for traditional videos. 360 videos are also more likely to be shared on social media, with posts featuring 360 videos seeing three times more shares than those without.
The future of virtual reality is an exciting one, and 360 videos are an accessible way for businesses to explore this medium. With the increasing availability of virtual reality headsets and devices, businesses can create 360 videos that can be viewed on these devices, providing an even more immersive and engaging experience for viewers.
In conclusion, 360 videos are a powerful tool for businesses looking to engage with their audience in a more interactive and immersive way. With their ability to create immersive experiences and capture a wider field of view, 360 videos can help businesses to increase viewer engagement and satisfaction, and drive conversions and sales. With the increasing availability of virtual reality technology, 360 videos are an accessible way for businesses to explore this exciting medium.