The manufacturing industry is facing a skills gap, with nearly half of UK businesses struggling to find the right staff. It’s not just a lack of experience or qualifications that’s the issue - young people are simply not interested in pursuing a career in manufacturing. So how can we solve this problem?
According to a study by eMarketer, 43% of millennials check their phone more than 50 times per day. This means that if you want to reach this audience, you need to be using platforms that are constantly on their minds.
What tool should you use to engage your target audience?
There are many reasons why video marketing is the best way to engage younger generations. First and foremost, video is a highly visual medium that young people are more likely to respond to than text or static images. Additionally, video is a very versatile format that can be used to produce a wide range of content, from short, snackable videos to long-form educational content. Finally, video is incredibly engaging and can help to keep viewers attention for longer periods of time than other forms of content. This makes it an ideal format for reaching and engaging younger audiences.
According to a study by Cisco, millennial video consumption grew by 800% in 2021. Additionally, 84% of millennials report that they would rather watch a video than read text. And finally, 60% of millennials say they discover new brands and products through videos. All of these statistics point to the fact that video marketing is the best way to engage millennials.
According to a study by eMarketer, Instagram has more than 1 billion active users in 2022. Additionally, 82 percent of U.S. businesses with over 10 employees will use Instagram for marketing purposes in 2023.
Instagram reels are a powerful way to market because they allow businesses to showcase their business and services in a visually appealing way. They also allow businesses to connect with their audience on a more personal level, which can help to build a connection. Additionally, Instagram reels can be used to drive traffic to a business's website or blog, which can help to increase brand awareness and conversions.
It is estimated that businesses will spend $10.9 billion on Instagram advertising by the end of 2022. This indicates that Instagram reels are an effective way to market products and services, and that businesses who invest in them can expect to see a return on their investment.
Some best tips to create engaging and effective Instagram reels are as follows:
1. Create eye-catching and compelling visuals: When creating your reel, use creative visuals that capture the essence of your company and services.
2. Keep it short and sweet: Most users only have a few seconds to spare, so make sure your reel is short and easy to follow.
3. Tell a story: Your reel should tell a story that engages your audience and inspires them to take action.
4. Use hashtags: Use relevant hashtags to help people find your reel and increase its reach. Engage with your followers and respond to comments.
5. Promote it on other platforms: Promote your reel on other social media platforms such as Facebook, Twitter, and LinkedIn to get even more exposure.
Engage with the younger generations!
Video content is a powerful way to reach younger generations and show them the many opportunities that are available in the manufacturing industry. It can help to dispel the myths that often surround manufacturing and showcase the many benefits of a career in this field.
So if you’re looking for a way to close the skills gap and attract young people to your manufacturing business, consider producing video content.
It could make all the difference!