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Promotional Video Production
A great video is more persuasive than any other medium on the internet.
If you want to sell more products or services, then you need to invest in marketing. Marketing is all about telling stories-and the best way to tell a story is through video.
Promotional video production is an art form that can make your product or service stand out from the crowd. It's all about telling a story and making people care about what you have to say.
Table of Contents
What is a Promotional video and what makes a GREAT one?
A promotional video is a marketing asset that sells your product or service. It should be entertaining and informative, and it should capture your audience's attention right away. A great promotional video does all of these things while also being honest and authentic; people can tell when something is fake, so don't try to sell them something that they won't like!
1. It has a clear purpose:
The purpose of any video should be obvious within the first few seconds-if not, then it's not doing its job correctly! If you can't tell what the point of this video is supposed to be after watching it once, then it's probably not very effective at what it does.
2. It's entertaining:
People want to watch videos that are fun and enjoyable; if yours isn't either of those things then why would they spend their time on it when there are other options out there? Make sure your video is interesting enough that people will want to keep watching-and share it with their friends!
3. It contains relevant information:
This one goes along with having a clear purpose-if you don't include important details about your product or service then how will people know whether or not it's right for them? You need to make sure that this information is front-and-centre so that viewers can see it easily without having to look too hard for it - just like any good salesperson would do in person.
4. It's tailored to your target audience:
Creating promotional video content requires a deeper understanding of your target audience, their behaviours, motivations, fears, and decision triggers. Whether that is with captivating storytelling, engaging visuals, motion graphics, or immersive soundscape, we know exactly how to get your message across to your desired audience.
How does a promotional video drive sales?
A promotional video production can help drive sales in many ways. It can increase brand awareness by getting your name out there and letting people know what you do. Video marketing creates trust and empathy with your audience. When people see themselves in your message, they're more likely to take action and buy from you.
Finally, a promo video can give people a reason to buy from you instead of someone else by demonstrating how easy it is to use your product or service or how much value it adds to their lives.
A great way to ensure that your promotional video drives sales is by including clear calls-to-action on the page where it's hosted (e.g., click here to watch our video). This will make it easy for visitors who are interested in what you have to offer to take the next step and make a purchase without having to search around for where to go next.
Promotional video can take many forms such as an explainer video, brand awareness video, corporate video, product video, or customer case study videos. Ultimately, it drives engagement of your product or service.
As a full-house promotional video company we know exactly what your business needs to drive sales to the next level.
How much does it COST to make a promotional video !?
A great video production service can take days and weeks to plan, film, edit and polish to absolute perfection.
It really depends on a few factors, such as the purpose, video duration, filming locations, preparations, post-production requirements and your overall video marketing strategy. Without knowing some variables it's hard to create an accurate quote.
The bigger question is:
How can you calculate the ROI of your video marketing services?
The ROI on video marketing is difficult to measure because there are so many variables at play. What matters most is not the numbers but whether your videos are helping you achieve your business goals.
For example, you may be tracking revenue, brand awareness, social media channels following or engagement, website visitors, visit duration or compare ROI from other marketing campaigns.
Ultimately, if your aim is to drive sales, a promotional film is perfect for this purpose. Calculating the ROI is something we can do for you once we understand your product or service, your desired target audience, social media channels presence and research the behaviour and motivations of your potential clients.
What are the different types of Promotional Video Content
- Introductory Video: These are short videos that introduce your product or service to potential customers. They should be fun and engaging, not boring or complicated.
- Explainer Video: These videos walk viewers through the steps needed to use your product or service successfully. They should be easy to understand and filled with actionable takeaways that will help viewers use your product or service effectively in their everyday lives.
- Case Studies: These videos highlight real users who have experienced success using your product or service in their everyday lives. They show how your product has helped real people solve real problems-and they do so in an entertaining way that keeps viewers engaged throughout the entire video.
- Corporate Videos: These videos pitch the benefits of your product or service and encourage people to buy it from you. Corporate video production focuses on the value
proposition for customers rather than talking about the features themselves (which would be more appropriate for an explainer video).
-Social Media platforms video: These short punchy videos tend to focus on one or two USPs and use a combination of organic and paid search to drive brand awareness and generate leads from your audiences. These can often be edited and tailored from an existing promo video or a corporate video production to save you costs.
Promotional videos are a great way to keep your audience engaged and interested in what you have to say. The best way to do this is by using engaging visuals, aerial footage, motion graphics, and sound design.
Why choose Particles Media
We are not your typical promotional video production company.
Our creative team is the best at what we do. We create engaging content that gets results. We'll make sure your message is communicated clearly and concisely. And we won't waste your time or money; our prices are very competative, and our turnaround times are quick.
Unlike many other promo video producers, we want to get to know your business inside and out so that we can create a personalized strategy that will help you achieve your goals.
We are experts at planning, executing, and delivering engaging content; from pre-production planning, production to post production, you can depend on us.